Subliminal Brads - David Fincher explains that the idea behind the subliminal Brads was to convey a sense of exasperation on the part of Tyler Durden; it is as if The Narrator has already created Tyler, but is hesitating to release him. The subliminal Brads are an attempt to illustrate Tyler’s frustration with The Narrator - if The Narrator would simply allow him free reign, Tyler could tackle many of the problems holding The Narrator back. Significantly, all four subliminal Brads appear at times of stress, as if Tyler is choosing these precise moments to remind The Narrator that a solution is within his grasp, he just needs to follow through with it.
(via twins-addict)
(via thetpr)